BESO HAIR was established after noticing a low supply but a huge demand for ethnic hair products in Australia. Unlike the USA and UK, many Australian consumers were left with limited options when it came to hair extensions and wigs, and even risked purchasing poor-quality hair from online vendors in China.
After a couple of years working as a qualified hairstylist and inspired by how Beyonce slay her wigs (especially after a 2-hour concert of dancing), I was determined to launch a premium quality hair extension and wig line. I researched and studied on the hair industry (the good, the bad and the ugly) and decided to start BESO HAIR - dedicating to help women feel more confident and bring out their inner beauty.
Based in Melbourne and focused as Australia’s hair extensions online store for people of diverse background, we continue to source the finest quality hair around the globe and aim to create a seamless shopping experience for our customers. As we continue to grow, BESO HAIR will continue to embody our core values - Quality, Versatility and Diversity.